Description

Tuborg Strong, was launched as a premium strong variant for the discerning Indian consumers keeping in mind their taste for strong beers. The Tuborg growth has been driven by Tuborg Strong ever since with an unprecedented success in all markets. The introduction of Tuborg Strong in May 2010, positioned Carlsberg India as an innovator by creating the all new premium strong beer category with the first strong beer available with pull off cap. In the first 6 months of its launch, the brand sold more than a million cases – a milestone in itself and the trend continues.